Job Description

About this Role

Design Pickle is looking for an experienced Director of Marketing, Product & Growth to join our team and drive the adoption of our product offering to new and existing customers, optimize the experience of our existing customers, and bring new products and services to market.

The ideal candidate has a strong B2B product marketing background, has managed cross-functional processes required to successfully bring new products and services to market, has excellent communication and project management skills, and has driven improvement in key business metrics, including customer acquisition cost (CAC) and customer retention.

This hands-on, cross-functional role requires an innovative and iterative mindset and entrepreneurial spirit. You will manage the campaigns across the prospect and client lifecycle in partnership with our creative teams to bring go-to-market campaigns to life, and leading the product marketing team and the campaigns supported by product, engineering, and design.

If you are customer-obsessed and aspire to impact a companys trajectory significantly, this role is for you!

Reports to: Russ Perry, Chief Executive Officer

Works closely with Product, Sales, Customer Success, Demand Generation, and Creative teams.

Location: US-based. Design Pickle is a fully remote company with a Company Hub in Scottsdale, Arizona.

Who We Are Looking For

First, Design Pickle is anything but typical. Were a group of hard-working, creativity-loving individuals from around the world.

Do we love pickles, too? Most of us! But dont stress if pickles arent your thing. Its not a deal-breaker. We do look for a passion and interest in something, though, because our employees uniqueness is what helped make us the great company we are today.

We stand by our vision, purpose, and values , and these are mission-critical to how you show up every day.

Specific to your role, were looking for individuals who have

• 7+ years of experience in B2B marketing and/or product marketing with a demonstrated track record of strong performance
• Experience in SaaS or technology-enabled services at high-growth companies is preferred.
• Experience creating and launching demand generation campaigns that impacted total revenue generated at scale
• Experience in creating and executing go-to-market strategies for new product launches or major updates, including positioning and promotional tactics
• Experience collaborating with cross-functional teams to define product strategy and execute impactful initiatives
• Knowledge of customer journey mapping, funnel optimization, and tactics to improve conversion rates across the lifecycle.
• Excellent written and verbal communication skills with the ability to craft compelling messaging tailored to different personas and segments.
• Strong analytical ability to analyze marketing performance metrics, identify trends, and translate data insights into actionable strategies.
• Experience in marketing automation and CRM platforms like HubSpot, Marketo, or similar tools.

Key Objectives and Responsibilities

• Partner with the broader Marketing team to build and execute multi-channel demand generation programs (email, paid ads, SEO, etc.) that fuel lead acquisition and pipeline growth.
• Bring Design Pickle products and features to market by collaborating cross-functionally to build and execute go-to-market strategies that drive engagement and revenue expansion across the customer lifecycle
• Develop and refine messaging and positioning strategies for Design Pickle products and services, ensuring consistent alignment with company tone and voice.
• Analyze the performance of campaigns across the marketing funnel, identify areas for improvement, and implement changes to improve key performance indicators (KPIs)
• Conduct market research to identify customer pain points, competitive dynamics, and emerging trends to inform product and marketing strategies.
• Leverage customer feedback to create case studies, testimonials, and other materials that enhance client engagement and drive product adoption.
• Partner with Product, Sales, and Customer Success teams to align product strategies with marketing initiatives and deliver a seamless customer experience.
• Collaborate on creating content strategies that support growth marketing efforts, including thought leadership, customer education, and lead nurturing.

The compensation range for this position is $140,000 to $170,000 annually . The actual salary offer made to a candidate will be made with mindful consideration of a wide range of factors. These factors include but are not limited to skills, qualifications, education/knowledge, experience, and alignment with market data for a given location within the US. In addition to base salary, some positions may be eligible for additional compensation such as bonuses or commissions. This salary data is for our US-based positions only.

Benefits, Compensation, and Perks

Uncapped PTO : Hate seeing your PTO hours decrease as the year goes on? Not anymore! There is no cap or number associated with the amount of PTO days you can request.

Major medical healthcare : We offer major medical plans as well as Dental and Vision insurance.

Remote-work flexibility : More productive at home? Not based in Scottsdale, AZ? Fine with us! We are a remote-first company with people all over the country.

401K : Plan for your future with a 401K with a company match.

New parent leave : Design Pickle encourages all primary caregivers to take up to 8 weeks leave for a new family member, including adoption, at full salary.

Short Term / Long Term Disability Options

Remote Work & Wellness Stipends : We offer a yearly stipend for employees to effectively work from home and manage their wellness journey.

Pet insurance : Have a furry friend? Design Pickle offers pet insurance through United Pet Care for discounted vet visits, medication, and procedures.

Team retreats, social events, and adventures : Pickle collaboration is important to us! We host regular social events, get-togethers, and experiences for our staff.

About Design Pickle

Design Pickle was founded in 2015 with a vision to change lives through its creative software, solutions, and services. Since then, the company has grown to be the #1 flat-rate creative services company in the world. We have served tens of thousands of clients with a team that spans the globe.

In 2019, 2020, 2021 and 2022, Inc. 5000 listed Design Pickle as one of the fastest-growing companies in America.

We are a company that takes our core values to heart:

Be the SPARK

Let your fire and passion inspire someone elses day.

DRIVE Performance

Seek out new ways to improve performance, satisfaction, and impact for our customers. Less is more rules supreme.

Give it to me STRAIGHT

Lead with radical and professional candor in every situation. Graciously accept when others do the same. Move forward together and aligned.

HELP when nobody's watching

Find opportunities to support each other and our clients beyond the day-to-day.

Lean into HARD

We thoughtfully select our challenges and tenaciously commit to conquering them.

Make your own PICKLES

We are a collection of incredible individuals who challenge ourselves and each other to grow. Change is celebrated as a sign of progress.

You can learn more about our company, our vision, and what we stand for on our website and social channels. We cant wait to meet youthank you in advance for your application!

Design Pickle is an Equal Opportunity Employer. You will often hear members of the Design Pickle team refer to themselves as pickles. Pickles come in an infinite amount of variety, and as such, the pickles at Design Pickle celebrate every aspect of our diverse workforce and do not tolerate discrimination on the basis of race, color, religion, marital status, age, nationality, (dis)ability, gender, gender expression, or sexual orientation.

All employment decisions are made on the basis of qualifications, merit, and business need. The right pickle for the right opportunity. Design Pickle is an Equal Opportunity Employer.

Notice to Staffing and Recruiting Agencies

Design Pickle will only accept resumes from the candidate. Any unsolicited resume sent to Design Pickle will be considered Design Pickle sourced.

PM21

Compensation details: 140000-170000

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